2012 Harris Poll Non-Profit EquiTrend® Study: Girl Scouts of the USA Celebrates at the Top for its 100th Anniversary
2012 has been a big year for Girl Scouting and it just got even bigger. Girl Scouts of the USA has been selected the 2012 Harris Poll EquiTrend Youth Interest Non-Profit Brand of the Year.
The 2012 Harris Poll Non-Profit EquiTrend
(EQ) study measures the brand health of 87 non-profit brands across
seven important categories, including Youth Interest, Animal Welfare,
Health, Social Service, Disability, International Aid, and
Environmental. Harris Poll EquiTrend provides the insight our
communities, corporate sponsors, and non-profit organizations require to
make informed decisions about donations and overall support.
behind the American Red Cross as the second most familiar non-profit
organization overall, Girl Scouts of the USA has seen a steady
improvement in its brand equity score since first appearing in the
Harris Poll EquiTrend study in 2009. A strong Emotional Connection
score, which is a necessary element for every non-profit, is one of the
main reasons this girl-centric organization has risen to the top.
organization has a lot to be proud of in this celebratory year, and
this recognition is one more affirmation from the American public that
the Girl Scouts are a valued member of our society," says Dana Markow,
Vice President of Youth & Education Research at Harris Interactive.